Monthly Archives: November 2014

Strategy, Communication and Values : Alignment in Execution

Wheel AlignmentJust as your car runs more smoothly and requires less energy to go faster and farther when the wheels are in perfect alignment, you perform better when your thoughts, feelings, emotions, goals, and values are in balance. 


I used to own a relatively premium brand of car. Good branding and technology focus !! However, fewer service centers (a function of numbers I thought) made access inconvenient. I finally switched due to the company’s apathetic approach to after sales service.

So I settled in for a ‘less’ premium brand. My Justplainandsimple™ decision was based on the company’s strong communication on ‘Customer Orientation’, ‘Trust’ and the assurance of a huge service network. The experience of regular initial free service, with pick ups and drops by the very ‘competent’ service centre, was quite satisfying, I must say. Continue reading

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