Definition of Coaching as per International Institute of Coaching :

Fundamentally coaching is simply an interactive, results-orientated, enlightening process that brings about change. Coaching provides each person with the opportunity to live a happier, healthier, and peaceful life, while maximising their personal and professional potential.

Professional coaches (qualified and accredited) work with their clients in all areas of their lives. They build an on-going relationship using effective coaching skills to produce fulfilling results in all areas of the client’s life in which the client wishes to make improvements.

Coaches believe that their clients are resourceful and the coach’s role is to provide support to allow the client to enhance their own skills, resources and natural creativity. Coaches, using effective coaching skills, work in partnership with their clients on a voyage of self discovery of strategies and solutions to achieving their dreams, aspirations and goals.

Definition of Coaching as per International Coach Federation :

Professional coaching is an ongoing professional relationship that helps people produce extraordinary results in their lives, careers, businesses or organizations. Through the process of coaching, clients deepen their learning, improve their performance, and enhance their quality of life.

In each meeting, the client chooses the focus of conversation, while the coach listens and contributes observations and questions. This interaction creates clarity and moves the client into action. Coaching accelerates the client’s progress by providing greater focus and awareness of choice. Coaching concentrates on where clients are now and what they are willing to do to get where they want to be in the future. ICF member coaches and ICF credentialed coaches recognize that results are a matter of the client’s intentions, choices and actions, supported by the coach’s efforts and application of the coaching process.

“95% to 99% of our daily behaviours are operated by our subconscious mind. Our subconscious is 1 million times more powerful than our conscious mind.”
– Dr. Bruce Lipton, “The Wisdom of Your Cells”

Quotes from “The Biology of Belief” by Bruce Lipton, Ph.D.
“Positive thoughts have a profound effect on behavior and genes, but only when they are in harmony with subconscious programming. And negative thoughts have an equally powerful effect. When we recognize how these positive and negative beliefs control our biology, we can use this knowledge to create lives filled with health and happiness.”

The subconscious mind processes some 20,000,000 environmental stimuli per second v. 40 environmental stimuli interpreted by the conscious mind in the same second.

While we focus our consciousness on happy thoughts, who is running the show?
The subconscious. How is the subconscious going to manage our affairs? Precisely the way it was programmed.